New packaging announcement

Date:  2020-04-16
Author:   Ian Curtinsmith
Medlab New packaging announcement

Don't look, we're changing

Medlab is pleased to announce that we are changing our label design, starting from April 2020 and gradually rolling these out till March 2021.

Our new and improved labels will make it easier for you to read and understand our vitamins and supplements so you can choose what is right for you and your family.

Spot the difference...

We have gone for a richer and darker blue tone, slick and modern appearance which represents our strong positioning as a practitioner grade supplement range.

The product description will be displayed on the white banner across the front of the bottle with the indications in white below so it is easy for you to identify what the product is for and if it is right for you.

We think it's a change for the better

  • A front label that stands out with a higher contrast
  • Clear indications that tell you what it does without the fluff
  • A QR code that anyone with a phone can scan, takes you directly to more product information.
Medlab MultiBiotic New label

Will anything stay the same?

We will still be making our supplements to the same high-quality standards, formulated in our very own PC2 Research Lab by our amazing team.

Got any questions about our new look? Feel free to contact us anytime.


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ABOUT THE AUTHOR

Ian Curtinsmith, Chief Information Officer of Medlab
Chief Information Officer
Ian Curtinsmith

Ian joined Medlab in July 2019, a strategic executive with C level success in IT governance and Business Intelligence solutions, with 20 years' of experience in Management.

Prior to Medlab, Ian served over 9 years as an Executive Team member of FIT-BioCeuticals, the parent company of brands: BioCeuticals, IsoWhey, Wheyless, PharmaFoods, Hall Drug Technologies, Fusion Health and Oriental Botanicals;  a division of Blackmores Ltd (BKL:ASX) which operates in the Vitamin and Supplement industry. Ian was responsible for all Digital and Technology decisions within these businesses including strategic planning, business Integration, risk assessment, security, disaster recovery and change management.

Ian has also implemented projects for large enterprises including GSM/Vodafone, Chartered Accounts, OfficeWorks, Clemenger and Colonial. In addition, Ian has provided outsourcing alternatives and consultation to small and medium businesses as well as acting as a consultant for the music industry, television and production companies. Ian also served on the IT and Marketing committee of the International Probiotic Association (IPA).

Ian is a graduate member of the Australian Institute of Company Directors and holds an Associate Diploma in Electrical Technology.